Discourses: Book 3 23 : 6
Does a philosopher invite people to a lecture?—Is it not rather the case that, as the sun draws its own sustenance to itself, so he also draws to himself those to whom he is to do good? What physician ever invites a patient to come and be healed by him? Although I am told that in these days the physicians in Rome do advertise; however, in my time they were called in by their patients. "I invite you to come and hear that you are in a bad way, and that you are concerned with anything rather than what you should be concerned with, and that you are ignorant of the good and the evil, and are wretched and miserable." That's a fine invitation! And yet if the philosopher's discourse does not produce this effect, it is lifeless and so is the speaker himself Rufus used to say, "If you have nothing better to do than to praise me, then I am speaking to no purpose." Wherefore he spoke in such a way that each of us as we sat there fancied someone had gone to Rufus and told him of our faults; so effective was his grasp of what men actually do, so vividly did he set before each man's eyes his particular weaknesses.